Ultimate Guide to One-Page Checkout Setup on BigCommerce

Acquiring a new audience for your BigCommerce store and transforming them into loyal customers is not simple; it takes proper direction and work. When buying a product, customers only think of making the purchase, and you should help them make this decision with minimal hindrances. A one-page checkout solution can be considered an unproblematic method of addressing the issue. 

The good news for businesses using the BigCommerce platform is that having a one-page checkout is one effective way to minimize cart abandonment and enhance the overall experience. Traditional checkout is simplified and condensed into a single, straightforward page, without multiple steps that customers get annoyed with or abandon in mid-progress. In this BigCommerce blog, you will learn how to implement a one-page checkout on your store.

Why Should a Business Establish a One-Page Checkout?

Before discussing the setup process, it’s essential to know the key benefits of a one-page checkout:

• Enhanced User Experience: Consumers do not like moving from one page to another just to complete the purchase. Reducing the friction in a one-page checkout helps the customers complete their purchases faster.
• Faster Checkout: Another advantage of the one-page checkout is that it is quicker than a conventional one, as shown in the screenshot below. It allows the user to easily check through his/her orders, input his/her own particulars, and complete the purchase. 
• High Conversion Rates: Each of the checkouts we created only has one page, and this is to contribute to the general reduction of cart abandonment. This in turn may cause a larger increase in successful transactions than when using the regular search option.
• Mobile Optimization: Considering the tendency for mobile commerce, it can be concluded that one-page checkout is a novel approach of maximizing the experience of using the smartphone. This makes the process of checking out with the firm easier and not time consuming and tiresome as it used to be.

Real-World Examples of One-Page Checkout

Current examples of one-page checkouts of leading brands have been used to further demonstrate how the purchasing process is streamlined for enhanced customers’ satisfaction. 

Adidas: 

Some of the features used during the check out by Adidas includes; pick up at store feature, address suggestions and guest check out. Adidas’s integrations are one of the most example of the e-commerce and are designed to enhance thebuying process that can satisfy various customers’ needs.

Under Armour:

This brand offers an accordion-type structure of the interface and the guest checkout option. They also mask payment and shipping information behind expandable sections in order to keep the page neat. They also display prices and orders’ summary for easy visual confirmation.

Chewy:

This brand has simple one-page checkout plan with the option for variability of the product quantity for a customer. For the same reason, it also provides trust seals such as secure transactions and 100% money back guarantee.

Macy’s:

Macy’s current checkout flow is implemented using an accordion-style along with the hybrid approach and couples of characteristics of a real one-page checkout. As mentioned before, certain component sections of this checkout system are accessible sections in terms of visibility and status for filling. Other sections are collapsed and arranged with a view to helping the users fill in data in a certain way.

Steps to Set Up a One-Page Checkout on BigCommerce

BigCommerce provides a simple way to enable one-page checkout through its settings. Here are the steps to follow:

Step 1: Log in to The BigCommerce Admin Panel

The first step in configuring the one-page checkout is to log in to your BigCommerce account and go to the store’s admin dashboard.

Step 2: Enable One-Page Checkout

Go to the Checkout settings page in the dashboard and scroll down to the Checkout Process section. In the newer BigCommerce stores, this option is enabled by default, but if it’s not, simply toggle it on. Once activated, customers can complete their checkout process on a single page.

Step 3: Customize Your One-Page Checkout

Once the checkout feature is enabled, you can customize it to match your brand identity. BigCommerce provides several customization options to tailor the checkout process for your business needs. You can also adjust the fields that appear on the checkout page to capture the important information without overwhelming the customer. This can be done under the Checkout Fields section.

Step 4: Setup Payment and Shipping Options

BigCommerce helps you customize the payment & shipping options that appear on your checkout page.

• Payment Gateways Setup: Choose your preferred payment gateways in the store setup section. A dedicated BigCommerce developer always suggests integrating the top payment processors like Stripe, PayPal, and Authorize.Net, which offer multiple payment options. Ensure to provide debit/credit cards and local payment options based on your customer base.
• Shipping Methods: In the Shipping settings, set up the available shipping options, such as real-time carrier rates, flat rates, or free shipping thresholds. You can enable address auto-complete to make it simpler for customers to enter their shipping information quickly.

Step 5: Test Your Checkout Process

Once checkout page customization is done, it’s time to test it to ensure it works as expected properly. Here are the steps to test your checkout page.

• Set Up A Test Order: Add a test order to your site and ensure the checkout flow works smoothly. Make sure that shipping options and payment gateways are also functioning properly.
• Check for Errors: Conduct thorough testing to find potential issues, such as slow loading times, missing fields, or payment processing errors.
• Mobile Testing: Test your one-page checkout on different mobile devices to ensure it’s fully optimized and responsive for a seamless shopping experience. Once everything is tested correctly, you can launch your one-page checkout.

Step 6: Monitor & Enhance Your One-Page Checkout

After launching your site checkout page, tracking its performance to ensure it’s increasing your conversion rate is important.

• Use Analytics: BigCommerce can integrate with Google Analytics to help you monitor your checkout funnel & understand where customers are dropping off. This information helps you to optimize your checkout process further.
• Collect Feedback: Ask your customers for feedback about their overall checkout experience. This gives valuable insights into areas that may need further improvement.

Final Words

By making the checkout process of your BigCommerce store more convenient and faster, you’re well on your way to converting first-time buyers into loyal customers. This will help your business grow in the competitive e-commerce market. BigCommerce also offers high flexibility to customize using its settings and theme modifications. Therefore if you would like to take your checkout experience to new heights or need expert assistance in managing advanced customization, partnering with trusted BigCommerce development companies like CodeClouds can be a smart investment. Their team of expert BigCommerce developers ensures that your one-page checkout process is tailored to your store’s needs.