Did you know that 56% of businesses report that they are exceeding their turnover goals as a direct result of their effective lead generation tactics?
Generating quality leads for your business is absolutely crucial, how else do you encourage and measure your sales growth? One surefire way to determine the success of your ROI is to measure how many quality leads you’ve generated.
To generate quality leads, you’re going to need a strategy. Keep reading for the top 5 tips for creating a successful lead generation strategy.
1. Prioritize Your Data
The foundation of any successful lead generation strategy is the data upon which it is built. In order to have an effective lead generation strategy, you need to place a certain level of importance on your database.
Ensure that the data you collect is accurate, and stored in an effective, secure manner for you to pull when you need it again. The health of your database is imperative to nurture your leads from the first contact to point of sale.
2. Tracking Your Leads
Another fundamental component of a successful lead generation strategy is knowing exactly how to track your leads. In fact, there are a few ways to track your leads effectively through email, website, or even social media tools.
Google Analytics is at the forefront of lead generation tracking software as it can help you decipher the behavior of your website visitor and make informed decisions on your lead generation tactics.
3. Quality Trumps Quantity
When it comes to lead generation it’s important that you know that the quality of your leads is way more valuable than getting a large number of leads in.
The better understanding you have of your ideal target customer, the better leads you will be able to target and generate, based upon the accurate data of your research.
4. Keep An Eye On Your Competition
Knowing what your direct and indirect competition is up to you is always a good idea, not just for effective lead generation strategies.
Have a look at what your competitors are offering in terms of products, services, and the type of content they’re publishing. Keep in mind what you find useful and interesting, and take notes on what you think you could do better.
Checkout out your competitors is also a great way to ensure that what you do, stands out in your industry.
5. Use Creative CTAs
Call-to-actions are crazy important in any component of a marketing strategy. The same can be said for lead generation strategy. Get creative with your CTAs and ensure that your leads know exactly what it is that you want them to do with your content.
Work on creating a compelling call-to-action at the end of your content, so a visitor won’t want to leave without inserting their details.
Creating a Successful Lead Generation Strategy
Remember, that any lead generation strategy is not a sudden road to overnight success. Ensure that you have measurable goals in place to monitor your performance, and be open to adapting your tactics should things not be performing positively.
Head on over to our SEO section for more great lead generation content.
