American’s buying habits are more impulsive than ever before. If you are looking for ways to captivate people’s attention in the street and get them into your store, you need some effective signs to draw them in.
Storefront signs are an often overlooked sales and marketing tool that attract customers on the ground level. They increase foot traffic and attract new customers for a low cost that your business can afford.
Read on to learn three great ideas to create effective signs for your storefront. That way, you can come up with a couple of great sign-making ideas to use at your business.
1. Use Witticisms
Puns, plays on words, and other witticisms may be annoying when your Uncle says them at dinner, but they can captivate your audience’s attention when they walk by your store.
Make sure to make your witticisms funny, relevant, and tasteful. Put a new one each day outside your door on an impermanent signboard.
If you have a permanent storefront sign, a short witticism can add to its overall vibe.
Customers appreciate a sense of humor and if you can make them laugh when they walk by, they might walk inside more often.
2. Effective Signs Have Cool Graphics
If you want to catch the eye of the passerby you need some awesome artwork and cool graphics. Hire some designers if you and your employees lack artistic prowess.
Make sure to select the right color schemes so that your graphics are appealing to the eye. Make graphics relevant to your business, but unique so that they stand out.
Changing graphics around often can be expensive. A great alternative to getting graphics permanently drawn onto a sign is to use a chalkboard.
If you or your employees are artistic, you can switch up your graphics for free by using chalk as your artistic medium on a small signboard out front of your store.
3. Write All Text Clearly
Nothing is more annoying than a sign with a jumbled chicken-scratch that you can hardly read. Make sure that all of your text is legible. Also, make sure that you use appropriate coloration to make your font easy to read.
Black backgrounds with white font are an excellent choice in color schemes. Avoid putting bright text colors on bright backgrounds or dark text colors on dark backgrounds.
You want your message to get across to your customer in a split second. It should jump out at them, but not be too flamboyant. Do a bit of experimentation to see what text colors and formats work best.
If you need more advice on how to create compelling storefront signs check out some other resources on the internet as examples.
Create Compelling Signs
Effective signs come in all different shapes and sizes. That said, you can make your storefront the most compelling one in town by using a few key tips.
That way, you will snag new customers consistently with this simple form of free advertising.
Put the 3 tips in this article into practice for your sign production today. For other great articles and informative content like this, check back with our site often to see what new posts are up!
