Have you ever received a package that was so beautifully wrapped and presented that you couldn’t wait to tear it open? That rush of excitement and anticipation that comes with unwrapping a custom cardboard shipping box and uncovering what’s inside is priceless! That is the unboxing experience.
As e-commerce thrives, new customer-based trends and strategies get more recognition. E-commerce companies have placed significant emphasis on boxed packaging in the past decade, and the popularity of unboxing videos on social media platforms like TikTok, YouTube, and Instagram further shows how sales-multiplying and unboxing are essential for businesses
In this article, we will explain the art of unboxing and how it can be a powerful tool to boost e-commerce sales.
What is an Unboxing Experience?
An unboxing experience is the entire process of your customers unwrapping a package they purchased and taking the content out of the box.
The point of an unboxing experience is to create an emotional connection with your customers by giving them a unique and exciting experience with your products because customer experience doesn’t just end at the mail. There should be a sprinkle of “wow” and “oh my god.” That’s how you turn first-time customers into loyal brand customers.
Why is Unboxing so Important for Your E-commerce Business?
Here are a few reasons to invest in an unboxing experience.
It Puts Your Products Out There
A study by Google in 2021 revealed that unboxing videos were viewed over 20 billion times in the United States and that 62% of people who watch unboxing videos are doing research before making a purchase. This highlights the importance of unboxing in businesses today. Unboxing has become an integral part of online shopping, allowing potential customers to see a product up close and personal before they buy it.
This can be especially helpful for products that are difficult to visualize, such as electronics or clothing. Unboxing videos can also help build trust between businesses and customers, providing a more personal look at a product. As a result, unboxing videos can be a very effective marketing tool for businesses.
Emotional Connection
Unboxing is pivotal for the growth of e-commerce businesses that want to be positively associated with their customers. It helps to create an emotional connection between you and your customers, and customers are more likely to buy from businesses they are fond of in the future.
Another underappreciated benefit of unboxing is that it can help to increase brand awareness. A well-designed and customer-centric package can be a walking advertisement for your brand. It can serve as brand visibility to anyone who sees the box.
User Generated Content
Unboxing videos are viral on social media, showing that unboxing content is thriving online. With proper packaging and an unboxing experience, you can encourage people to make unboxing videos of your product and share them on the internet. This will give your e-commerce brand more visibility.
You should give your customers a little nudge to maximize this benefit. Tell them to share their videos or tag you to their posts. These kinds of videos will do well on your social media page.
Oh, let’s chip in this extra tip. A positive unboxing experience can decrease the likelihood of product returns. Customers who receive a product that is well-packaged and presented are more likely to be satisfied with the product and less likely to return it. This can save your e-commerce business time and money.
Things to Consider When Creating an Unboxing Experience for Customers.
Now that we’ve established why unboxing is vital for your e-commerce business. Here are some tips to help you create a successful unboxing experience for your customers.
Product Design
The essence of unboxing is to craft a remarkable and captivating experience for customers, and the packaging design is the first thing your customers see when they receive your product. Use visually appealing designs that pique the buyer’s imagination at the first glance.
Personalization
Personalize your product packaging to create a sense of exclusivity and make customers feel special. Add personal touches like stickers, postcards, or emails. These acts may seem small, but they help elevate the unboxing experience.
Unwrapping
The unwrapping experience involves the actual act of revealing the product inside the packaging. Unwrapping should be thrilling and exciting for customers. You can top it up with some mystery vibes if you like. For this approach, try using the layering technique. Apple uses a layered approach to its packaging, and it just screams anticipation and curiosity. Besides, almost everyone likes a good unraveling.