The world of digital marketing is growing faster than ever. Physical marketing materials aren’t as prioritized, as most marketing strategies have been moved online. You may wonder if attending trade shows is still beneficial for your business. The answer is yes, you just need to know how to integrate it into the digital marketing realm. Combining these forces can elevate your marketing in ways you didn’t even imagine. This blog will discuss ways to merge physical and digital marketing strategies to grow your company.
1. Promote Event on Social Platforms
News travels faster and reaches a bigger audience online. Notify on multiple social platforms that you will have a booth at an upcoming trade show. Let them know what they can expect at the event and create an interactive story where you can find out who’s interested. This will help followers and potential customers engage with you and likely grow visitors to your trade show display.
You can also post pictures, videos, or live stream while at the tradeshow so those online can see what your product or service is all about. This may influence them to attend a trade show in the future or buy what you are selling.
2. Create Interactive Tools
One of the best ways to engage with your audience is to have an interactive element at your booth. You can talk about your product and service all you want, but until a potential customer interacts with it, they won’t be as hooked.
Create QR codes that your audience can scan with their phone that link either to your website or a fun quiz to gather more information. You can also have potential customers interact with your product virtually on their phones.
3. Maintain Branding Across Physical and Digital Marketing Tools
Customers want to see consistency. Maintaining brand identity in your online presence, booth design, or any other marketing materials, helps consumers feel like they know you and can align with your brand. It also gives them more confidence that you know who you are and will deliver good results.
Consider having multiple displays, such as large portable trade show displays mixed will smaller modular displays to promote stronger brand awareness in person and online.
4. Share Trade Show Experiences Online
After attending and running a booth at a trade show, a great way to get online traction is by sharing your experiences. Ways to share your experience can include:
- Sharing parts of the event on social media by posting photos and videos of things that stood out to you.
- Doing an online Q&A where the audience can ask any questions pertaining to the trade show.
- Writing blog posts of your experience, tips for other businesses wanting to go to a trade show, or overall insights.
Conclusion
Trade shows have been a staple in the marketing world over the years. As the digital world has become more advanced, trade shows and other physical marketing materials have become less prioritized. However, they are still tried and true. They shouldn’t go away simply because the digital world has grown. Take the strengths of each one and turn your marketing into something unstoppable.
