10 Effective strategies to enhance your company’s visibility through your workforce

Want to boost your company’s visibility and create a powerful marketing force? Look no further than your team. Your employees are your greatest asset, and by empowering them to represent your brand, you can create a powerful impact on your audience. 

Here we’ll show you how to effectively promote your company through your team, using methods like custom apparel, branded merchandise, and social media.

Ultimately, you’ll be equipped with the tools and strategies to turn your team into a dynamic marketing force that helps take your business to new heights. Let’s get started!

10 Ways to Promote Your Company 

1. Encourage team members
2. Provide training and support
3. Incentivize and rewards
4. Celebrate success
5. Custom Mousepads
6. Custom Shirts
7. Branded Water Bottles and Key Chains
8. Branded Bags
9. Stickers for Bikes, Cars, etc.
10. Custom Apparel

Let’s take a deep dive into each one!

1. Encourage Team Members 

Encouraging team members to become brand ambassadors is critical in promoting a business through its team. It involves creating a culture where team members are proud to represent the brand and are excited to share it with others.

To encourage team members, business leaders should create opportunities for them to engage with the brand meaningfully. 

For example, they can involve team members in brand-building activities, such as participating in community events or creating social media content. This can help team members feel invested in and motivated to promote the brand.

2. Provide Training and Support

Providing training and support is crucial to help team members effectively represent the brand. This can include:

1. Brand training: Educating team members on the company’s mission, values, and brand voice to ensure consistency in messaging.
2. Communication training: Guiding effective communication strategies to help team members communicate the brand message clearly and effectively.
3. Social media training: Equipping team members with the skills and knowledge to create engaging social media content and share it effectively.
4. Resource allocation: Providing team members with the resources to represent the brand effectively, such as access to marketing materials and branding guidelines.

3. Incentivize and Rewards

Here are some ways businesses can incentivize and reward their team members:

1. Performance-based rewards: Offer bonuses or other rewards for meeting or exceeding performance targets related to brand promotion.
2. Recognition: Provide public recognition for outstanding brand promotion efforts, such as in team meetings or company newsletters.
3. Contests: Host contests or challenges related to brand promotion, with rewards for the team members demonstrating the most creativity, effectiveness, or engagement.
4. Perks: Offer additional vacation days or flexible scheduling to team members who consistently demonstrate exceptional brand promotion efforts.

4. Celebrate Success

Celebrating success is an important way to recognize hard work and dedication and build morale within the team. When team members feel that their efforts are appreciated and acknowledged, they are more likely to continue to work hard and be motivated to promote the brand.

Here are some ways businesses can celebrate success: 

1. Regularly recognize individual and team achievements related to brand promotion.
2. Share successes with the broader team or even with customers or clients.
3. Host team celebrations to recognize milestones or significant achievements.
4. Offer personalized rewards or incentives to team members who have significantly contributed to the brand promotion efforts.

5. Custom Mousepads

Using custom mousepads is a cost-effective way for businesses to promote their brand through their team members. With the prevalence of digital technology in the workplace and at home, custom mousepads can be a practical and useful item that can increase brand recognition and visibility to a broader audience.

Giving custom mousepads to team members is a great way to show appreciation and promote a sense of belonging to the company. They can be given away at events or included in customer orders as promotional items to increase brand awareness. You can check out Strumace for custom mousepads designs.

6. Custom Shirts

Custom shirts are a popular form of custom apparel businesses can use to promote their brand through their team members. Branded shirts with the company logo or tagline can create a professional and cohesive look for team members while increasing brand recognition and awareness. 

Here are some examples of custom shirts:

• Uniform Shirts 
• Event Shirts 
• Volunteer Shirts 

7. Branded Water Bottles and Key Chains

Branded water bottles and keychains are popular promotional items businesses can use to promote their brand through their team members. Here’s how they work:

Branded Water Bottles

By creating custom water bottles with the company logo or tagline, team members can use them at work or during events, increasing brand visibility and awareness. 

Branded Keychains

By creating custom keychains with the company logo or branding, team members can use them to hold their keys or as a decorative accessory, increasing brand visibility and awareness. 

8. Branded Bags

Branded bags are another effective method for businesses to promote their brand through their team members. Branded bags, such as tote bags, backpacks, or messenger bags, can be customized with the company’s logo, tagline, or other branding elements.

Here are some ways branded bags can be used:

• Team member use 
• Event giveaways 
• Customer and Client Gifts

9. Stickers for Bikes, Cars, etc.

Stickers are a low-cost promotional method that can create a sense of community and belonging among team members while increasing brand visibility to a wider audience. Designing custom stickers with the company’s logo, tagline, or other branding elements, team members can add them to their items, creating a mobile advertisement for the brand.

Stickers can be given to team members to show appreciation or as a fun item to promote brand pride. Stickers can be given away at events or included in customer orders as promotional items, increasing brand recognition and awareness.

10. Custom Apparel

Custom apparel is a popular way for businesses to promote their brand through their team members. By creating branded clothing items that team members can wear, companies can create a unified and professional look that helps to increase brand recognition and awareness. 

Here are some examples of custom apparel:

1. Branded hats: Create custom hats with the company logo or branding for team members to wear at outdoor events or to protect them from the sun.
2. Branded jackets: Create custom jackets or hoodies with the company logo or branding for team members to wear during colder weather.
3. Branded accessories: Create branded accessories like scarves, gloves, or socks for team members to wear during colder weather.

FAQs

How to Market Your Team Internally?

Create a newsletter or social media group, host team-building events, and share successes with other departments.

How to Raise the Profile of Your Team?

Present at company-wide meetings, create case studies or whitepapers, partner with other departments on joint projects, and promote your team’s achievements externally.

Wrap Up!

Brand awareness and leads can be generated efficiently and effectively by promoting your company through your team. Encouraging team members, providing training and support, incentivizing and rewarding, celebrating success, and using custom apparel and merchandise are just a few ways to boost your brand through your team.

Your team can become a powerful asset for promoting your business internally and externally by creating a brand pride and recognition culture. Remember, the success of your team is the success of your brand, so invest in your team and watch your business thrive!