Did you know that more than half of all website traffic comes from organic search? Organic searches refer to when someone types a query into Google and results come up. If your company has excellent organic reach, it’ll appear on the first page of relevant search results.
If your company doesn’t have excellent organic reach? You’re missing out on a lot of potential customers. More customers mean more online engagement, which leads to an increase in both sales and brand awareness.
It’s a cycle that takes ongoing effort and a lot of research to master. But what if you need a few ideas on how to get the ball rolling? Continue reading to learn a few ways you can improve your organic reach and engagement online.
Focus On Limited Social Media Platforms
Many businesses believe they need a presence on every social media site. Not only is this wrong, but it can have a negative effect. Trying to maintain so many social media platforms will leave your team stretched thin.
Instead, focus on maintaining a solid presence on a maximum of two social media sites. Choose those where most of your audience is. If you aren’t sure which sites those are, the easiest thing to do is ask your audience itself.
Write SEO-Rich Content
Writing SEO-rich content will help your website or individual content (like blogs) to rank highly in search engines like Google. To rank highly, you need to be targeting keywords relevant to your industry or business.
Not convinced? Studies show that nearly half of all people use Google searches to find local information. That local information includes your business.
SEO is about more than finding the right keywords and using them a certain number of times. You can find additional SEO tips here if you’d like to learn more.
Create a Referral Program
Referral programs are a great way to boost your organic reach and online engagement. The general idea of all referral programs is to reward current customers for bringing in new ones. That being said, every referral program is unique.
Some programs operate off points, which can be redeemed for products or services. Other programs may offer a discount on future purchases, pieces of exclusive swag, or even money that customers can spend in your store.
How your program is set up is entirely up to you. However, you want to make sure the incentive is something people want. You’ll also want to set the program up so links can be shared via social media platforms for optimal reach.
More Questions on Improving Your Organic Reach?
Improving your organic reach and online engagement is a steady process. It requires a lot of time, effort, and research to stay relevant. However, the simple tips above can help you get the ball rolling today.
Do you have more questions on how to improve your organic reach?
Check out our other blogs. You’ll find articles on marketing, business, and related topics to help you learn more on the subject.