The emergence of search engines and social networks has dramatically transformed the advertising world. Among the popular social networks, those capable of gathering accurate information about their users’ interests can be very handy for reaching the right audiences in any field. And Facebook is totally rocking it when it comes to knowing its users.
So, adding in the whopping 2.9 billion monthly active users is a total game-changer in the advertising world and is enough to encourage any business owner to learn more about advertising on Facebook. To use Facebook ads effectively, you must learn how to use Facebook Ads Manager. So let’s lay it out for you so you can grasp it with ease.
What is facebook ads?
Facebook ads is a advertising that works on a pay-per-click (PPC) (also known as cost-per-click (CPC) advertising model like google ads) where you have to pay the network every time a user clicks an ad.
Facebook ads help marketers get their ads seen, as well as increase brand awareness. You can get help from Facebook Ads to create sales campaigns.
What is Facebook Ads Manager?
Before we jump into the meaty part, let’s quickly tackle fundamental concepts, like what Facebook Ads Manager is. Basically, it’s a tool that lets businesses or their advertising consultants create and manage ads on Facebook, Instagram, and Audience Network.
Its purpose is to help businesses reach their target audience through targeted advertising. With Facebook Ads Manager, businesses can create ads, set targeting options, manage budgets and schedules, and track ad performance. Mastering this essential tool is necessary if you’re considering advertising on Facebook. Even if you prefer to leave your advertising work to experts, learning more about how Facebook Ads Manager works is beneficial.
how to access Facebook Ads Manager on Desktop
- Direct link: You can enter through a direct link to the address: facebook.com/adsmanager and manage your ads.
- your Facebook profile: The second way to access Facebook Ads Manager on Desktop is your Facebook profile. Log in to your Facebook account and click on the drop-down menu button in the upper right corner of your Facebook profile page. Select the Ad Manager option in the professional section.
- Meta Business Suite: The last way is through Meta Business Suite. You can log into your Business Suite via the business.facebook.com link and access Ads Manager from the All Tools menu.
how to access Facebook Ads Manager On Mobile
If you want to manage your Facebook advertising campaign via mobile, you can use the following two methods:
- Facebook Ads Manager: Manage Facebook Ads through the Ads Manager app. This app is applicable for both App Store (iOS) and Google Play Store (Android).
- Facebook app: Tap the menu icon (three horizontal lines) to open your Facebook mobile app menu and select “Ad Manager”.
Additionally, tools are available for creating custom audiences, managing ad placements, and tracking ad performance. You’ll find that Facebook Ads Manager is straightforward to use, whether you access it from the Facebook page or the mobile app.
Is my campaign effective?
Monitoring ad performance is a key part of any successful advertising campaign. This part can be a bit tricky, as you need to be familiar with metrics to track your ad’s performance and make necessary adjustments effectively.
These metrics include impressions, clicks, and conversions, which show the effectiveness of your campaign settings. These metrics provide valuable insights into your ads’ performance and can help you make data-driven decisions to optimize your campaigns.
For example, if your ads get many impressions but a few clicks, you might want to adjust your ad creative or targeting options to improve engagement.
It’s important to bear in mind that you should set your goals rationally in the first place so that you can assess them correctly. This can help you identify which strategies are working best and make informed decisions about where to allocate your advertising budget.
Editing your ad creative, adjusting your targeting options, and modifying your budget or schedule are some of the variables you can change to adjust your campaign based on metric results and your expectations.
Conclusion
In conclusion, Facebook Ads Manager is a powerful tool that allows businesses to reach their target audience through targeted advertising. Businesses can create and manage effective ad campaigns by understanding the basics of accessing and using Ads Manager, setting up a Business Manager account, and navigating the interface.
This includes selecting targeting options and ad placements, setting budgets and schedules, and monitoring ad performance using metrics such as impressions, clicks, and conversions. By regularly analyzing ad performance and making data-driven decisions, businesses can optimize their campaigns and achieve better results with their advertising on Facebook.
It is important to understand that performing all of these steps on your own can be very time-consuming if you want to maximize your results. Otherwise, it would be beneficial to seek professional help from experts who are well-versed in utilizing Facebook Ads Manager.
