Agreed, owning an e-commerce website comes with tons of goodies for business owners. Apart from lowering your overhead costs, an e-commerce platform can always help you reach out to more buyers, including global customers. This option of running your business is also very cost-effective when compared to several other options. As amazing as running an e-commerce platform is, however, you need to understand that it also has its issues – some of which include slow response-to-trends & time-to-market, scalability problems, and flawed security. An effective way to address all these issues is by considering headless commerce.
- What exactly is headless commerce and how can you take advantage of it to address your scalability problem?
- What other traditional e-commerce-related issues can going headless solve?
You’ll find all you should know about these headless commerce-related questions as you continue scrolling down this page.
Here’s how headless commerce can address scalability issue
The traditional e-commerce platforms are made of a combination of both frontend and backend. The frontend aspect is the part that allows online shoppers to engage with your products or services. The backend part, on the other hand, handles everything related to data, such as promotions, prices, images of products, orders and fulfillment. In short, both backend and frontend must work together for the best shopping results.
Headless commerce doesn’t work the same way as traditional e-commerce. Instead of combining both frontend and backend, going headless will help you separate the front-end (presentation layer) from the business logic layer, also called back-end. This decoupling process gives room for greater scalability, as you can independently scale your frontend and backend systems. By going headless, you won’t need to make changes to your entire e-commerce platform anytime you’re adding or removing integrations and features – this will help you scale better.
Other warning signs to know you need to go headless today
Apart from having scalability issues, below are a few other warning signs to know it’s time to go headless with your e-commerce platform:
Slow website load time
Every visitor hates slow website load time. If nothing is done to address slow load time, you’re certainly going to experience a high bounce rate – a situation where unhappy visitors bounce to your competitor’s website. That’s not all; a slow load time can also affect how your webpages get ranked on search engine result pages (SERPs).
The bottom line is that having slow website load time is a very good reason to try headless commerce. Going headless is effective for addressing this problem, all thanks to its web architecture. You won’t need to worry about any tight coordination when integrating new functions to your platform. This simple architecture makes it possible for you to address any slow load time you may be experiencing with your traditional e-commerce.
Difficulties customizing your store’s look effortlessly
Are you currently looking for a better way to customize and improve your store’s look and feel but are struggling to get the right results? If yes, this is most certainly because the frontend aspect of your website is very inflexible. With headless commerce, you can independently work on your site’s frontend presentation layer and customize it as you want without affecting the backend functionality.
Complex content management needs
New effective ways to attract more customers to your website involve creating blogs, videos, and infographics. With your traditional e-commerce, this is very possible and achievable to deliver an excellent shopping experience. The only problem, however, is that as your content library grows, your native CMS will struggle to accommodate it and this can affect your website speed. In this case, going headless will help you get top-notch headless CMS, which is specifically designed to handle and manage complex content.
Do you need help scaling your e-commerce today? If yes, we advise that you try headless commerce with BetterCommerce today. You can visit the official website to learn more about how BetterCommerce can deliver you the best headless commerce and modular commerce solutions.
