EveryMatrix has ‘interim approval’ from the Pennsylvania Gaming Control Board PGCB). This means it can offer software to licensed casino operators in the state. The PGCB conducted an initial investigation, so it can proceed without a license for a year while the PGCB conducts a full background investigation.
EveryMatrix provides content and technology solutions to online casinos. States in the U.S. where it already operates are New Jersey, Michigan, West Virginia, and Connecticut. It will now be present in all the regulated online markets in the U.S. In 2024, it will roll out its games and aggregation services in Pennsylvania. Its portfolio of games includes more than 22,000 slot titles.
EveryMatrix partners with betPARX
EveryMatrix is the largest iGaming content aggregator and has commercial agreements with over 300 global brands. It will offer its games and services in Pennsylvania in partnership with betPARX, alongside its other existing U.S. customers.
betPARX is a subsidiary of Greenwood Gaming and Entertainment, which also owns Parx Casino, the largest brick-and-mortar casino in Pennsylvania. betPARX operates a successful Pennsylvania online casino and sportsbook. It can offer EveryMatrix the market access it needs in the state. betPARX has been steadily growing its online presence since it was first introduced.
Partnership with betPARX in other states
EveryMatrix has a strong presence in other states, such as Michigan, New Jersey, West Virginia, and Connecticut. In partnership with EveryMatrix, betPARX has the opportunity to offer proven revenue-generating game titles and a superior user experience for players using its app. Players in Pennsylvania will benefit from bonuses and gamification features that are new to the market.
What does EveryMatrix offer besides iGaming software?
EveryMatrix doesn’t stop at providing iGaming software. Other services are:
- A casino integration platform
- Content aggregation
- A payment processing solution
- An affiliate and agency system
Integration with its CasinoEngine platform allows EveryMatrix to distribute content from its game development studios. President of EveryMatrix Americas, Erik Nyman, believes its services will help to drive business growth for online casinos, especially for newer brands.
EveryMatrix is a member of the World Lottery Association (WLA), and last year, it was the first iGaming supplier to receive Safer Gambling Certification from the WLA.
The gambling market in Pennsylvania
A gambling market analysis shows that the increase in gambling market revenue in the U.S. is due to online casinos. Pennsylvania is one of the largest online casino markets in the U.S. It set a monthly record in December 2023, reporting $204.2 million in revenue. It is expected to generate even more from its online casinos in 2024.
Benefits for EveryMatrix and betPARX
By forming strategic alliances, EveryMatrix is becoming a pivotal player in the online casino market in the U.S. Besides a vast iGaming library, it offers comprehensive solutions for online casinos and sportsbooks. Its recent approval to operate in Pennsylvania is another milestone in its growth and development trajectory.
The betPARX app has proven to be very popular among U.S. players who want to use a mobile casino app to play on smartphones and other devices. With this strategic partnership, betPARX can offer the best games and services to encourage new players and retain existing ones.
