Having a website opens new opportunities for your business. It can reach new clients, customers, and referrals. However, the website traffic might be too little at first. This is because the website lacks SEO or Search Engine Optimization at any given time. Remember that all sites have SEO, and it is a strategy to bring in new leads that may produce better results.
SEO is part of digital marketing, making it as relevant as any online presence. The challenge is to tailor your content to the intended audience. However, the changing landscape of digital marketing has made some strategies obsolete over time. Consider these important dos and don’t that separate the best SEO Brisbane agencies from the rest.
Do: Use Relevant Keywords
SEO Services always use relevant keywords for websites. It creates consistency, making your customers trust your business more. Some content has related words or terms, and it can make your page stand out. And it doesn’t stop there. Integrate related keywords into your content along with the primary keywords.
Google can be your first help. In every search, the site provides related information about your keyword. If you need specific terms, SEO tools like Semrush and Ahrefs can help you bring data-driven results.
Don’t: Incorporate All Keywords In One Page
While keywords are necessary, avoid placing them on one page. It creates a competition to get the most traffic. Instead, use specific keywords on each page. Having specific keywords will make your pages easier to search online, bringing more traffic to your website. Remember, search engines always look for pages based on one keyword.
Do: Create Titles and Meta Descriptions
Titles are the most important content people look for online. It is the first thing a user will see and determines if a user clicks on your website. Sometimes, the target keyword can be on the title. This makes it easier on the search engines, so your website gets more traffic.
On the other hand, meta descriptions provide a short summary of the content to give context to users. The more concise the description is, the more likely people will look up. Some meta descriptions have a strict character limit, and it can be as short as 160 characters.
Don’t: Allow Slow Website Speeds
No matter how good your website is visually, slow speeds will turn away users. If your website cannot load as fast as 3 seconds or less, people will go somewhere else. Once users do that, Google or other search engines think that your content is not relevant. It is why fast loading speeds also rank high in search engines.
You can speed it up by caching website pages, using compressed images, and improving server responsiveness. And this needs to be done with the help of an agency. These agencies can find the root cause of the problem so your website can load faster.
Wrapping Up
SEO is an important part of digital marketing for your website. These do’s and don’ts are one of many practices to keep your website relevant online. SEO also brings traffic to your website. Once the relevant content is in place on the right pages, your website will be seen by your intended audience.
