Florida, who has gained a widespread attention in international business circles for his incredible career lasting over three decades and his unstoppable reach to innovation. As of 2022, Lev has been focusing on his latest project, Noble Orange Magazine, a Florida-based marketing platform that advertises through education. Today, he is launching the NOM Business Award to recognize business leadership and innovation excellence. With numerous successful ventures in different fields and countries, Lev is a respected authority in the global business community and welcomed guest of business media.
Building an Empire in the Post-Soviet Era
Lev’s entrepreneurial journey began in the early 1990s in Russia during the collapse of the Soviet Union. As a mechanical engineer, Lev began transitioning into business, opening a car accessories shop. His decision paid off when this small car shop grew into a supermarket and wholesale provider nationwide. Soon, his adaptability and foresight led him to diversify the business into the motor oils industry. Thanks to outstanding negotiation skills and an established market reputation, he secured exclusive distribution rights for the British-Dutch multinational oil company, becoming a significant player in the automotive sector of the entire country for decades ahead.
Lev’s business success has always relied on innovation and partnership. He expanded into diverse industries, including taxi services, canned food imports, and real estate investments and development across Russia, Israel, and the United States. His ventures have not only transformed small businesses into large-scale enterprises but have also had a positive impact on the communities they serve.
Pioneering Marketing via Education
One of Lev’s most recent achievements is developing Noble Orange Magazine, a platform that promotes marketing through education. Lev believes that the future of business lies in educating consumers rather than simply selling to them, as every private business is not only a tool to make money but a way of living, building relationships, and creating communities. His magazine offers practical, actionable advice for entrepreneurs and business owners, helping them make informed decisions to grow their businesses ethically and sustainably.
Lev’s commitment to education extends beyond his magazine. His new NOM Business Award aims to recognize and inspire individuals who have excelled in business. The award spotlights leaders demonstrating resilience, creativity, and a dedicated commitment to ethical practices. “It’s not just about profit,” Lev explains. “It’s about how you contribute to your industry and inspire others. That’s the kind of leadership we want to highlight with this award.” Lev’s dedication to ethics is what makes him a trustworthy leader.
Changing the Business Conversation Level
Lev emphasizes the importance of self-assessment before venturing into business. His “Beyond Ordinary Business” book helps novice entrepreneurs learn about the personal traits essential for business success or crucial for business failure. Understanding whether they have these traits can help individuals avoid costly mistakes with wrong expectations and unjustified ambitions. His book is a valuable resource for new and experienced businesspeople and anyone considering a venture into private business. His valuable knowledge, transferred through his book, is meant to help the reader to assess their traits and assist navigating expectations. Lev shares his experiences and lessons learned from over thirty years of turning small businesses into big operations, providing readers with insights on avoiding common pitfalls he has observed in diverse business circles.
Most importantly, his work is also a must-read for individuals entering into business partnerships. Lev emphasizes the importance of understanding your partner’s personality to prevent disappointments and preserve relationships. “Partnerships have been essential to my success but require mutual understanding and a shared vision,” says Lev. This book helps entrepreneurs and partners determine their readiness for business challenges.
Lev’s Legacy of Innovation
Lev’s influence extends far beyond his ventures. His expertise in business strategy and dedication to education have made him a respected mentor and leader. Over the years, Lev has continually pushed the boundaries of what is possible in business, from his innovative solutions in the taxi industry—such as partnering with a law firm to streamline the licensing process—to his educational approach to marketing using AI. His legacy of innovation is truly inspiring and continues to shape the business world.
Lev Kushner’s entrepreneurial spirit and commitment to ethical leadership have made him an example of inspiration for business owners worldwide. With the launch of the NOM Business Award and the continued success of Noble Orange Magazine, Lev is not just shaping industries – he’s shaping the future of business itself.