Creating a sales website for Built It Productions Advertising requires a professional design that showcases your services, highlights your portfolio, and helps potential clients understand the value you bring. Here’s a breakdown of key components that should be included in the website to attract and convert leads:
1. Homepage: Strong First Impression
The homepage is the first point of contact for visitors, so it should make an impact. Focus on showcasing what makes Built It Productions Advertising unique and why potential clients should choose you.
- Headline: “Creative Advertising Solutions to Build Your Brand”
- Subheading: “We deliver innovative advertising strategies that drive sales and elevate brand awareness.”
- Call-to-Action (CTA): Add clear buttons like “Get a Quote” or “Contact Us Today” for easy navigation.
Include a visually appealing banner or video demonstrating your team in action, successful ad campaigns, or satisfied clients.
2. Services Page: Outline of Offerings
Create a detailed Services page that explains all the advertising services offered by Built It Productions.
- Digital Advertising: PPC, social media ads, and display advertising.
- Creative Development: Video production, graphic design, and content creation.
- Brand Strategy: Brand identity development, market research, and consulting.
- Media Buying: TV, radio, print, and online placements.
Each service should have a short description and link to more detailed pages for in-depth information.
3. Portfolio: Showcase Success
An essential part of any advertising sales website is a Portfolio section. This gives potential clients a visual representation of your past work.
- Case Studies: Highlight successful campaigns, with metrics on how your services boosted brand awareness, engagement, and sales.
- Video Testimonials: Include video testimonials from satisfied clients discussing their experience with Built It Productions.
- Before and After Comparisons: Show how your campaigns transformed brands’ marketing and advertising strategies.
4. About Us: Your Team and Mission
Create a personal connection with your audience by sharing the story behind Built It Productions.
- Company Mission: State the core values and vision behind your advertising services.
- Team Introductions: Include bios and photos of key team members with details on their expertise and role within the company.
- Why Choose Us: Add a section on what sets you apart from other advertising companies (creativity, results-driven, experience).
5. Contact Page: Easy-to-Reach
Make it easy for potential clients to contact you.
- Contact Form: Include fields like name, email, phone number, and a section for inquiries.
- Phone and Email: Display clear contact details for those who prefer direct communication.
- Office Location: If applicable, include a map and address for any in-person meetings or consultations.
- Live Chat: A live chat function can be beneficial for clients who need immediate answers to their questions.
6. Blog: Industry Insights
A blog can be a powerful tool to showcase your expertise in the advertising field.
- Marketing Tips: Post regular articles on advertising trends, tips for businesses, and case studies.
- Client Success Stories: Highlight your ongoing successful campaigns and the impact they have had on clients’ businesses.
- Industry News: Share insights into advertising technologies, innovations, and industry news that demonstrate your leadership in the field.
7. Testimonials and Reviews
Positive reviews from past clients provide social proof. Include a section on the homepage or a dedicated page to testimonials.
- Quotes from Clients: “Built It Productions exceeded our expectations, delivering a campaign that increased our sales by 30%.”
- Star Ratings: Include star ratings from clients or industry platforms.
8. Pricing or Quote Page
Though advertising services are often custom-tailored, you can provide a rough pricing guide or encourage clients to request a custom quote.
- Packages: Offer standard service packages for small businesses or startups.
- Custom Plans: Allow for more complex solutions where clients can fill out a questionnaire to get a personalized quote.
9. SEO Optimized Content
Make sure your website is optimized for search engines by including relevant keywords like “advertising solutions,” “marketing strategy,” and “creative media production.”
- Title Tags and Meta Descriptions: Ensure each page has optimized titles and meta descriptions for better search rankings.
- Internal Linking: Create links between your blog posts, service pages, and portfolio to keep visitors engaged and boost SEO.
- Mobile-Friendly Design: Ensure the site is responsive and looks good on all devices.
10. Clear CTAs Throughout the Site
Throughout the website, include strong CTAs to encourage potential clients to reach out.
- “Get a Free Consultation”
- “Request a Custom Quote”
- “Download Our Media Kit”
These CTAs should be clearly visible on every page to make the next step easy for visitors.
Final Touches
- Fast Loading Speed: Ensure the website loads quickly to keep visitors engaged.
- Secure Payment or Invoicing Options: If you provide instant quotes or payment options, make sure they’re secure.
- Analytics Integration: Set up Google Analytics to track visitor behavior and improve conversions over time.
By building a professional, easy-to-navigate website for Built It Productions Advertising, you’ll be able to effectively communicate your value proposition, convert more leads, and establish a strong online presence.