India’s two main e-commerce platforms are Flipkart and Amazon. Due to the fact that Flipkart is an Indian company that only conducts business in India, it is a domestic player. Amazon, in comparison, is a multinational firm with operations in almost all developed nations. Flipkart has established a significant foothold in India over the past few years and has grown to be the top e-commerce site there. However, ever since Amazon entered India, its popularity and level of service have been surging.
Although Amazon in India provides a better buying experience, Flipkart is the most reliable and has wide range of products in every range. While Amazon offers a superior user experience, Flipkart offers reputable and various Indian brands making it more famous in that region. As a result, both Flipkart and Amazon are well-known online retailer names in India.
As a result, both Flipkart and Amazon are well-known online retailer names in India. Let’s contrast Flipkart and Amazon, the two biggest e-commerce sites in India, and see how they compete in different markets or subfields. Both Amazon and Flipkart keep coming up with Amazon upcoming sales and Flipkart upcoming sales every year that gets better & better everytime.
Amazon
The founder of Amazon founded the company with his own savings, a mortgage from a bank, and support from his family. It began as a tool for book shopping before expanding to other forms of media. Then it offered market products for online
Amazon finally went public on NASDAQ in May 1997, claiming that only the stock market would be able to provide the kind of capital it was looking for. The stocks are currently worth about $268. The inventory rate fell to just $5 in 2001.97 following the dotcom crash
Amazon was able to survive this business endeavour time, despite the fact that they had to close warehouses and lay off their staff in the process. Despite the dotcom bubble, the company later expanded to become profitable by the end of 2001.
Even when lucrative, Amazon has never declared or paid cash dividends on common stock, choosing instead to keep all future profits to support future expansio
The last stop for product promotion on the Internet, Amazon allows almost everyone to advertise almost anything using its platform. Since 2000, customers have had the option of finding items through third-party dealers who sell to individuals, small businesses, and retailers like Target and Toys ‘R Us, as well as through auctions and used or refurbished goods. Amazon’s embedded advertising techniques, which it uses to tailor customer experiences, are probably the best illustration of the company’s overall strategy of generating cash by having a deep understanding of its customers. When customers visit Amazon.com, they can take advantage of amazing deals on everything from special offers and featured products to a few specially created rules to attract private customers.
Flipkart
The Indian Institute of Technology, Delhi alumnus Mr. Sachin Bansal and Binny Bansal founded the e-commerce company Flipkart in the year 2007. They had previously been candidates for Amazon.com. It only conducts business in India, where it is based in Bangalore, Karnataka. It is owned by a Singapore-based wholly maintained company and is registered in Singapore. Starting with a little capital of $45,000, the company today strives for an annual revenue of almost $4500 crores. Flipkart has made its own line of products available under the brand name “DigiFlip,” and it has recently made its own line of private healthcare and household appliances available under the brand name “Citron.”
Flipkart is currently regarded as one of the most significant online retailers in India, offering across more than 14 product categories and having a presence in roughly 150 locations. Currently, Flipkart employs 10,000 people, has 3000 merchants on its marketplace, and ships five million items per month. Due to Flipkart’s “Big Billion Day” sale, the company reported a single day revenue of 600 Crores on Monday. It has established itself as a major player in online retailing by introducing ground-breaking services like Cash on Delivery (COD), 30 Day Replacement Guarantee, EMI choices, Flipkart mobile app, etc.
Most of Flipkart’s advertising has been word-of-mouth. Their successful marketing strategy has been centred on customer satisfaction. Flipkart used SEO (Search Engine Optimization) and Google Ad-phrases as the advertising tools to make a significant impact on the online market. In order to offer a fantastic user experience.
How Will Amazon and Flipkart’s Battle in Online Shopping Play Out?
The two businesses will need to be extremely adaptive in the upcoming year due to the Indian government’s announcement of a new framework for avoiding cross-border data migration, controlling taxation, promoting the rise of the digital economy, and ending product counterfeiting. They may once again find themselves in the same scenario, despite having previously been compelled to make significant changes to their setup and operations. To compete in India, one of the largest e-commerce markets in the world, the two must uphold strong data privacy rules as they expand into new channels like hyper-local deliveries, OTT platforms, and e-wallets.
Flipkart beats Amazon’s revenue
In the most recent fiscal year, two e-commerce competitors, Flipkart and Amazon, both saw significant growth. Flipkart India saw a 25% increase in operating revenue to Rs 42,941 crore while experiencing a 22% decline in losses to Rs 2,445 crore. Amazon India Marketplace’s operating revenue surged by 49% to Rs 16,379 crore in FY21, while its net loss shrank by 19% to Rs 4,748 crore and overall expenses rose to Rs 21,127 crore.
Conclusion
Despite the continued success of online Amazon upcoming sales and Flipkart upcoming sales and shopping festivals, this year’s gala events included some unsettling news. The Competition Commission of India (CCI) is now investigating Flipkart and Amazon India for allegedly pushing specific merchants on their platforms and using anti-competitive business practices.
Additionally, the proposed laws for e-commerce that would permit “customer protection” and “market regulation” could end up being a double-edged sword for the industry titans. Making exceptions to the regulations will result in immediate regulatory criticism.
