No matter what industry you belong to, if you’re looking to build an online presence, you cannot ignore SEO.
However, SEO is a long-drawn task and can be really complicated if you are inexperienced. Which keywords should you target? Are your weekly keyword rankings holding steady? Are you having issues with keyword cannibalization? Do you struggle to find high-traffic keywords?
SEO tools, like Rank Tracker by SEO PowerSuite, can help you make your SEO easier by offering competitive insights – some data that would be otherwise pretty difficult to find. Rank Tracker, for instance, has been in the market for nearly two decades, making SEO rank tracking for businesses much easier.
Do you already know your SEO game a little, or are you just starting out? SEO PowerSuite has developed a tool that is quite adaptive and easy-to-use for all your SEO needs. From an easy user interface to affordable pricing, there is a lot to look forward to when it comes to the Rank Tracker software. But you must know this software inside out before you start using it.
How does it work? What are its best features? What are other users saying about this SEO software? We will help you find out everything about this keyword finder and SERP tracker with this full review of the Rank Tracker. Read on to find out.
Know the SEO PowerSuite Rank Tracker
Since you are here reading the Rank Tracker review, you already know a little about SEO software and SERP checkers, tracker tools, and rank trackers. From content marketing and SERP checking to competitor analysis, no matter what you are marketing on your websites, Rank Tracker can help.
So, what is Rank Tracker?
Rank Tracker is one of the top and most used SEO rank tracking tools in the market. It was established in 2009 and since then has helped numerous individuals and companies optimize their SEO rankings. With new features getting added every day, this software is growing by leaps and bounds. The rank tracker is brought to you by SEO PowerSuite, and their four different tools include
- Rank Tracker
- Website Auditor
- SEO SpyGlass
- Link Assistant
These are all bundled tools and software which are an easy-to-use one-stop solution for all your marketing and SEO needs.
Back in 2009, when search engine optimization and keyword finder options were very new concepts, Rank Tracker had already opened shop. Hence, it is one of the oldest such tools in the market. At present, it has added many new features, and we will find them out in this review below.
A Detailed Rank Tracker Overview
Rank Tracker can help track the site position of any website of your choice, and you can even use this to analyze and check the ranks of your competitors. It is software that makes SEO execution and rankings seamless.
But since this is not a cloud-based SaaS option, there can be some pitfalls and hurdles along the way. If you are new to handling SEO tools, it can be a little overwhelming without guidance. So, here is a little help from our side.
SEO PowerSuite Rank Tracker functions a little differently from web-based solutions. You need to first download the installation package from their website and then install it on your computer. The data is stored in your system. You do not have to worry about your data being on the cloud and lost to data breaches.
Another reason why this Rank Tracker has become so popular is because of its customization options based on your specific company or industry needs. When you use it, nothing has to be generic.
Rank Tracker features that are a must-use
The tool comes with many different features, and they get constantly updated. But what are its most important features that you can not miss? SEO PowerSuite is known for many dynamic features like
- Finding keywords – Can search and find which keywords are important and most used.
- Keyword analysis – Can analyze keywords with their search volumes, difficulty, etc.
- SERP checking and analysis – It can scan the depth of up to TOP1000 on the SERP. No other competitive software has this feature.
- Ranking keywords – Track and analyze keywords according to domains and subdomains.
- Keyword gap – Get an in-depth insight into your keyword gaps and how they reflect on the page.
- Competitor keyword analysis– This feature helps to answer the question, “What words is your competition using and why?”
- Geo-tracking – You can change and understand SEO based on different geo-locations and make it hyper-local if needed.
- Competition review and research – What is your competition doing? Is it relevant for you? Find out with this feature.
- SEO analysis and reports – Get detailed insights into where your own SEO stands.
- A range of other useful features is also at your disposal, including domain strength summary, new keyword generation tools, ranking progress, and organic traffic reviews.
Rank Tracker pros and cons
Why are so many SEO professionals and SEO agencies still using the Rank Tracker software even when there are so many options on the market? There are many different advantages of using SEO PowerSuite. Here is a quick list of its pros and cons to help you get a holistic review. Know the top advantages and disadvantages of using this software to make an informed choice about installing and investing in it.
| Pros | Cons |
| Super fast and accurate keyword tracking for all search engines | Multiple features are available, which can be overwhelming for new users |
| Affordable and easy-to-use software | Advanced features are a little hard to understand |
| Search engines option available for local tracking | Needs additional download and installation into your computer system |
| No limitation on the number of keywords and projects | Sometimes software updates are a little irregular |
| You can access all your ranking history | |
| Can get customized and personalized options | |
| You get automatic rankings | |
| Has many free features | |
| You can also use Google Analytics with Rank Tracker | |
| Easy, simple, and comprehensive yet detailed reports and analysis | |
| You can select dates and times to pre-schedule tasks and autorun them on desired dates. | |
| Get an analysis of organic keywords | |
| You can research competitors and get reports | |
| The user interface is simplified and easy to navigate around |
Rank Tracker reviews by customers
What are SEO professionals and SEO agencies saying about this tool? What is in its reviews on the market? How did it help professionals in everyday SEO work? Let us find out what people have to say about this keyword finder. These reviews are picked from G2, one of the most reliable websites for software reviews.
- It has been reviewed as a multifunctional SEO tool. From rank tracking to keyword finding, even competition analysis has become easy with this workspace. The only small drawback is the lack of a Saas version to simplify the program navigation from a mobile device.
- As mentioned by this user, the tool does much more than just rank tracking. It has a user-friendly interface, which speeds up site navigation. Using this Rank Tracker saves time and increases productivity.
- The user notes the function of automated reports, which allows you to keep the site up to date. But if you’re new to SEO, then you risk getting lost in the scope of features.
- Another user mentions how easy this tool is to use and is also affordable. From rank tracking to keyword finding, the SEO options are endless yet budget-friendly. The user also noted the presence of tutorials for smooth navigation around the site.
What is the Rank Tracker pricing?
This tool comes with very competitive pricing options – currently, you can choose from three subscription plans. Each of them is quite good but they have different applications and features that depend on your level of need and usage.
Free: Perfect for first-timer SEO tool users and beginners. The number of keyword search options is not limited even if this version is free. If you are not an SEO specialist, you can easily do without the paid version.
Professional (at $149): This one is a top choice for small enterprises, individual SEO professionals, and webmasters. If you want to level up your SEO game and rank higher in searches, then this version is a must-buy.
Enterprise (at $349): This is one of the best options for SEO agencies as well as for freelance professionals. This pricing plan has many more advanced features and flexibility which can come in handy for advanced requirements and extra workload.
Launching Rank Tracker – A tutorial
There are a few simple steps to installing the Rank Tracker software, and we’ll give you a walkthrough of it in this review.
Step 1 – Go to their website and download the Rank Tracker installation file.
Step 2 – Once you download, install and launch the software; you will be given an orientation tour of the available features. Finish that, and you will get an option to create your first project.
Step 3 – Choose a URL of your interest and place it in the project creation bar and see the results. This will give you a quick idea of how the tool works.
Step 4 – To make your search more precise and analytical, you can head over to the Google Analytics dashboard, add your credentials, and use it. If you do not need certain tools (e.g., Search Console, PageSpeed API), skip their integration and move on. You can add any of those later.
Step 5 – You can customize your search by search engines, countries, regions, languages, and more. Explore these options on the easy-to-use dashboard.
Features available in different versions
Each of the versions of this software comes with its own features. What are they, and what does each version offer? Check them out below.
| Feature | Free | Professional | Executive |
| Task Planner | Not available | Available | Available |
| Number of keywords | No limit | No limit | No limit |
| SERP History | Not available | Available | Available |
| Copying data in tables | Not available | Available | Available |
| Data export in HTML, TXT, XML, SQL | Not available | Not available | Available |
| Number of competitors tracked | 1 | 5 | 40 |
| Supported search engines | 500+ | 500+ | 500+ |
| Number of sites | No limit | No limit | No limit |
| Dedicated query processing system for captcha-free checks | Available | Available | Available |
| Number of methods used to find keywords | 23 | 23 | 23 |
| Report export in PDF and HTML | Not available | Not available | Available |
| SEO reports | In-built | No limit | No limit |
| Saving, printing, sending via email, publishing reports on the Internet | Not available | These features are not available.
But printing is available with watermarks |
Available |
Comparing Rank Tracker with other SEO tools
| Feature | Rank Tracker | Mangools | SE Ranking | Ahrefs |
| Keyword and project limit | Unlimited | Limited in every 24 hours | Limited per search | Words are limited per project |
| SERP history storage | Available in paid versions | Available in paid versions | Nothing mentioned in particular | Available in paid versions |
| Cost of integration | Free version or Professional $149/year, Enterprise $349/year. | Basic $358.80, Premium $478.80, Agency $958.80 for annual deals. | The 250-word limit version costs $225, but the advanced version costs $1800 | Lite $990/year, Standard $1,990/year, Advanced $3,990/year, Enterprise $9,990/year |
Review – Wrapping Up
We covered a lot of ground in this review while providing details about this SEO software. However, you are the one to make the choice.
The best part about this Rank Tracker is that even the free version comes with many different features that come in handy for new users. No word limit exists in any version. Hence, even if you do not want to invest money in your SEO work, Rank Tracker is there for you.
One of the minor drawbacks is the installation process from their website. Not so tech-savvy people can find it a little overwhelming, but the truth is, if you visit their website, the process is not that complicated. While we would love a better UI, this is one of the cheaper options for keyword research and keyword tracking that you will come across. And that does say a lot.
Your journey with rank tracking is only a few clicks away. No matter what industry you come from or your marketing requirements, SEO PowerSuite is a great find for you. From boosting your rankings to streamlining your search engine optimization, this software can get a lot done.