As the Internet grows older it is becoming increasingly difficult to pick up a common domain extension. Yes, the days of snagging a .com, .net, .org or similar extension without paying some savvy investor for them are fading. This is because there are businesses and individuals who invest their time and capital into securing common domain names that they can then sell at a premium!
To the uninitiated, it may not sound like much of a moneymaker, but domain flipping can actually be quite lucrative for those who steadily invest in it. But that’s not the point, as we’re here to say that instead of paying someone else to acquire the web address they picked up first, you can choose from a massive range of extensions that can stylize your web address whilst benefiting your SEO.
Here, we are going to look at why you should overlook the typical .coms, .nets and similar extensions for something more unique:
- They have a stylish aesthetic
When it comes to domain name registration, you want something that is going to provide a sleek and stylish aesthetic. For example, you run a real estate business called Melbourne Homes (terrible example, we know, but bare with us). Hypothetically, someone has already taken the www.melbournehomes.com.au web address, leaving you scratching your head as to what to choose next.
You have the perfect option with the “.forsale” extension making a stylish web address that reads www.melbournehomes.forsale. This web address isn’t only stylish and to the point, but it essentially contains its own call to action right there in the web address, with an elegant allure that will have home buyers wanting to type that web address to see what kind of properties you have to offer.
- They are great for SEO
Extensions that are both unique and business-specific are perfect for companies looking to use every skill in the playbook to enhance their SEO. Let’s go back to our woeful Melbourne Homes example. A web address that not only says that the website is about Melbourne homes but also that they are for sale is perfect for search engines looking to index your site based on its content.
Search engines absolutely love it when they can tell what kind of content will be on your site based upon your web address. Therefore, having both “Melbourne homes’ and “for sale” makes it incredibly obvious what kind of content will be found on your website.
This, naturally, makes it far more likely Google will rank you higher for this easily-comprehensible web address.
- They have a high availability rate
Web addresses with unique extensions have a much higher availability rate than your typical .coms and .nets etc. This is because the typical extensions have been around since the start of the game and have been the most popular over time because of their longevity.
But the domain name system (DNS) has seen a massive influx of sleek and unique extensions over the years, the kind of which businesses can capitalise on to create a truly unique web address for their brand. You can now be truly creative when it comes to choosing an aesthetically-awesome web address that, naturally, no one has got their hands on before you.
So, if you were thinking you were stuck with .com, think again – you’ve got plenty of awesome options at your disposal.
