Setting up a digital store is pretty simple in the digital age, especially since the rise of dedicated store eCommerce hosting providers like Shopify. According to Charlie.co.uk, it’s estimated that the average Shopify will have more than 700 million customers in 2023, which is an enormous client base to tap into. However, given the ease of use, catalog of helpful sales tools, and low prices, there’s fierce competition to break through. With this in mind, we’ve put together a series of tips to help improve your Shopify store.
Optimize Product Descriptions
Product descriptions are one of the most important elements of any eCommerce page. Customers need to know exactly what they’re buying, and it’s your job to help them proceed to checkout with your store. However, too many Shopify store owners fall into the trap of using generic descriptions that are copied and pasted across the entire internet.
To take your Shopify store to the next level, you need to optimize your descriptions to boost SEO scores and add more value to your customers. If creative flair isn’t your strong suit, outsource this task to Renaissance Digital Marketing, which will commit to boosting conversion rates.
Improve Store Loading Time
Google’s statistic on data loading times suggests more than half of web users will ditch a site if it takes more than 3 seconds to load up. Therefore, if your Shopify store takes too long, you might be waving goodbye to over half of your customers before they even see your store. Here are a few speed-optimizing tasks to get you started:
- Format videos for next-gen, which improves load speed and boosts quality.
- Avoid bulky images, which will weigh down your website.
- Make sure you’re using to best hosting provider – a third party might be better.
Expand Payment Options
Thanks to the digitization of the finance sector, there are so many more ways to pay than traditional credit/debit cards. Therefore, if you want to appeal to more customers, make sure you’re offering as many payment methods as possible. As well as the usual payments like PayPal, Google Wallet, and Apple Pay, you can appeal to people with smaller budgets by accepting Klarna payments.
Focus on Smooth Navigation
Imagine going into a store and struggling to find the products you need. The same principles apply to your Shopify store – potential customers need to have an easy time when navigating the site. To make life easier for your customers, make sure products are sorted into clear categories, labels offer further description, the menu isn’t too complex, and the store is optimized for smartphone usage.
Shopify provides an affordable platform for budding entrepreneurs to bring their web stores to life, but the number of eCommerce stores means there’s so much competition out there. So potential customers trust your company, make sure it’s properly optimized, and you’ve offered plenty of payment methods. If you’re stuck for ideas, remember you can outsource elements of your Shopify to a reputable digital marketing agency.
